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Innovative New Cream Taps into Plant-Based Ingredients for Pain Relief

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A Canadian company has introduced a unique, topical product designed to tackle acute and chronic pain naturally without drugs.


Many Canadians live with chronic pain, a condition with many significant impacts. As a result, several people are looking to natural, drug-free options when seeking solutions. 

Awaye Pain Relief Cream is a new therapeutic product that has been introduced into the market. Developed by Lumiera Health Inc., Awaye is suitable for those suffering from painful ligament or tendon sprains, muscle strain, backache, joint pain, and arthritis. Awaye is a ground-breaking product — the first specially designed to leverage the body’s pain defence mechanism, known as the endocannabinoid system (ECS). 

More Canadians seeking natural solutions for chronic pain 

Approved by Health Canada as a natural health product, Awaye has been clinically tested to be safe and effective. In addition, Awaye is indicative of the natural approach to health that many people have embraced. Health Canada data shows that 71 percent of Canadians have used natural health products. Natural products’ appeal is multi-faceted and offers alternatives to prescription medications, which can come with side effects, impair daily functioning, and cause drowsiness or addiction. 

Getting back to everyday life, pain-free

Many people with chronic pain want something that’ll allow them to enjoy everyday life. “No matter the exertion, it’s always good to follow up rigorous exercise with a topical remedy to ease muscle tenderness,” says Dr. Maher Obeid, a chiropractor from The Healing Path Chiropractic and Wellness Centre in Burlington, Ont. 

 No matter the exertion, it’s always good to follow up rigorous exercise with a topical remedy to ease muscle tenderness.

For those seeking safe and effective relief from acute and chronic pain caused by various conditions, Awaye is a low-odour, non-greasy, non-staining, and non-habit-forming solution that can complement existing pain treatments and therapies. Awaye comes recommended by health care professionals, like Dr. Obeid. “I like to use a topical cream like Awaye, which works with the body’s ECS to relieve soreness and acute pain,” he says.  

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