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Home » Wellness » Bio-Oil Launches an All-Natural Version of Iconic Stretch Mark Oil

David Letschert

Co-founder, Bio‑Oil

Bio-Oil®’s famous scar and stretch mark oil now has an all-natural version, and it works just as well as the original.

When Bio-Oil® first pioneered using oil to help improve the appearance of scars and stretch marks in 1987, it was met with skepticism. Up until then, almost every skincare product was either a cream or lotion. Fast forward to today and Bio-Oil® is the world’s leading scar and stretch mark product, with more than 400 skincare awards to its name.

With a steadfast belief in the power of oil, in 2010 Bio Oil® built a laboratory dedicated to researching how oil could be used to treat other skin concerns. In 2018, the company launched the Bio-Oil® Dry Skin Gel, which helps restore the natural moisture barrier of the skin to soothe and prevent dryness. Coming soon to market is the new Bio-Oil® Body Lotion, a lightweight high-oil moisturizer that leaves the skin silky and smooth.

The cult favourite stretch mark oil

But it all started with Bio-Oil®’s breakthrough product. Bio Oil® Skincare Oil was the first oil to be submitted to clinical trials, proving that it could improve the appearance of scars and stretch marks. The success of the trials prompted doctors and pharmacists around the world to begin recommending the product to their patients.

Bio-Oil® Skincare Oil’s unique formula contains the breakthrough ingredient PurCellin Oil. It works with the skin’s natural elasticity to help improve the appearance of scars. It’s also formulated to reduce the appearance of stretch marks caused during rapid expansion or contraction of the skin, such as during pregnancy.

A natural version of a beloved skincare oil

Recognizing the rising demand for all-natural products, Bio‑Oil® recently launched a new formulation of its fan-favourite skincare oil. Bio‑Oil® Skincare Oil (Natural) is made without fragrance, preservatives, parabens, phthalates, phytoestrogens, or steroids.

“Making a natural product is not difficult at all. You can take natural oils and stir them all together and you have a natural product,” says David Letschert, co-founder of Bio‑Oil®. “Making a natural product that actually performs, however, is very difficult, and we knew that this product had to perform as well as the original Bio-Oil® Skincare Oil.”

For the new plant-based formulation, the company amped up the concentration of plant-derived oils, specifically soybean and sunflower seed oils. The new Bio-Oil® also has safflower seed oil, jojoba oil, and antioxidant-rich pomegranate and chia seed oils on the ingredient list.

The best part? The all-natural product is proven to be as effective as the original Bio‑Oil® scar and stretch mark product.

“Once we finished all the laboratory work, we then submitted the product to the exact same clinical trials as the original product, so we could see if it performed at the same level,” Letchert explains. “And it did!”

Whether you’re obsessed with clean beauty or an expecting mom looking for all-natural products, Bio‑Oil® Skincare Oil (Natural) will become a mainstay in your routine for soft, even, and hydrated skin.

The original Bio-Oil® Skincare Oil is formulated using essential oils, a touch of fragrance, and PurCellin Oil to create an oil that’s light, fast-absorbing, and clinically proven to nourish the skin.

Bio-Oil® Skincare Oil (Natural) is formulated with essential oils — plant oils chosen from nature for their known abilities to nourish the skin. It has a light, natural scent and no added fragrance.

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