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Family Planning and Fertility Support 101 with Dr. Marjorie Dixon, from Anova Fertility

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Dr. Marjorie Dixon

Founder and CEO of Anova Fertility and Reproductive Health


Thanks to modern advancements and Canada’s top-notch fertility experts, there are more options than ever before to assist with family planning and fertility support.

There is an increasing trend in women accessing the use of egg freezing and IVF technologies to secure their future fertility. This is due to increased awareness, our advanced technology, world-class fertility experts and more favorable laws, according to award-winning fertility specialist Dr. Marjorie Dixon, Founder, CEO and Medical Director of Anova Fertility and Reproductive Health. Anova has 4 convenient locations to serve their patients in Ontario. Mediaplanet spoke with Dr. Dixon to learn more about the state of fertility and reproductive health in Canada, family planning options, and why choosing the right medical professional guidance is critical.

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Can you provide some context on the current state of fertility health?

Fertility issues affect around 15 per cent of couples in Canada. Overall, fertility rates are declining, with women having fewer children on average and having children later in life. Delayed childbearing increases the likelihood of fertility issues and the need for assisted reproductive technologies for women. In addition, LGBTQIA+ individuals and those without partners are also increasingly accessing fertility care services.

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What do you wish people knew about fertility health?

Our eggs have a limited lifespan. We are considered advanced maternal age at 35 years old. Therefore, it is of critical importance to take a proactive and timely approach to one’s fertility health. For example, understanding the data around one’s ovarian reserve is crucial for making informed decisions about fertility. Early fertility assessments can assist individuals in making these decisions about their future reproductive life. In addition, accessing fertility information earlier reduces the need for reactive fertility care. Time is of the essence and knowledge is power.

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When it comes to family planning and fertility choices, what types of options are available at Anova Fertility and Reproductive Health?

We have a spectrum of services available for family planning and family building. One such example is egg freezing, offered as a proactive fertility preservation option.  In addition, there are advanced reproductive technologies offered in clinic such as: in vitro fertilization, along with variations on that theme using the higher-level assisted reproductive technologies (including genetic testing and embryo selection for couples with specific genetic conditions), plus options like egg donation and gestational surrogacy, for those who don’t have viable eggs or are unable to carry a pregnancy.

Anova Fertility will manage your pathway to parenthood journey, maximizing the opportunity for success in a warm and caring environment! Book your appointment now, with Your Friends in Fertility at www.anovafertilty.com for your free consultation.

Specific to LGBTQIA+ patients who are looking to grow their families, we offer reciprocal IVF for lesbian couples and gestational surrogacy with various egg donor options for male couples. Tailored options are also available for transgender patients, including gamete extraction and gestational surrogacy with egg donation.

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Why is seeking the right professional guidance and expert care so important?

As a patient, it is extremely important to choose a clinic with top medical experts, with the best-in-class technology and where everyone is actively endeavoring to make the patients’  journey the best that it can be. Patients’ reproductive journeys can be challenging, but we practice patient centered care, humanizing the experience. Anova Fertility will manage your pathway to parenthood journey, maximizing the opportunity for success in a warm and caring environment!  Book your appointment now, with Your Friends in Fertility at www.anovafertilty.com for your free consultation.


To learn more, visit anovafertility.com and book an appointment to speak with one of Anova’s expert health care professionals.

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